What are you trying to achieve?

Most conversations start with a problem, not a project type. The work below is grouped by the kind of outcome event teams have come to us for — click through to the case study that's closest to your situation.

Objective 01

Launch or scale a digital product that drives revenue

Clarion Events Deployed an AI matchmaking and concierge assistant across seven iterations — recognised with a leading industry innovation award. TSNN Best Innovation (B2C) 2025
Incosmetics Global Scaled a niche feature-zone product show-wide into an NFC lead capture system — and created a new exhibitor revenue stream. 4× increase in paying exhibitors
Objective 02

Unify fragmented systems and get your data working

Global Banking Markets Rebuilt the technology stack around HubSpot — replacing a fragmented set of spreadsheets, legacy CRM and disconnected tools with a unified, automated data platform. Single source of truth across every global event
Objective 03

Understand your audience through evidence, not assumption

RX Global Led a global research programme across ten countries that produced an award-winning framework for understanding attendee needs. 88% awareness amongst senior event managers
Objective 04

Help visitors navigate a complex event

Equiphotel Paris Turned persistent negative navigation feedback into a validated, multi-year improvement programme with evidence for ongoing investment. 100% growth in app adoption
Objective 05

Run structured business meetings inside a live event

Imbibe Live London Delivered a credible 1-2-1 meetings programme inside a show known for its convivial, socially-dominated atmosphere. Serious meetings. Party atmosphere.

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TSNN Best Innovation (B2C) 2025

Clarion Events — AI Assistant product development

7 iterations · Europe and US · B2B and B2C

An AI matchmaking and concierge assistant was developed across seven iterations — deployed at live events in Europe and the US, and recognised with a leading industry innovation award.

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Single source of truth across every global event

Global Banking Markets — HubSpot as the central data platform

Global · Financial conferences and festivals · Multi-country

We rebuilt the technology stack around HubSpot — replacing a fragmented set of spreadsheets, legacy CRM and disconnected tools with a unified, automated data platform.

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4× increase in paying exhibitors

Incosmetics Global — Lead Capture Strategy

Paris / Barcelona · Cosmetics ingredients · Trade show

A niche feature-zone product was scaled show-wide into an NFC lead capture system — and turned into a new exhibitor revenue stream.

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88% awareness amongst senior event managers

RX Global — Attendee Behavioural Archetypes

Global · 68 events · 10 countries

A global research programme produced an award-winning framework for understanding attendee needs — adopted across every business unit worldwide.

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100% growth in app adoption

Equiphotel Paris — Visitor Navigation

Paris · Trade show · 6 halls

Turned persistent negative visitor feedback on navigation into a validated, multi-year improvement programme.

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Serious meetings. Party atmosphere.

Imbibe Live London — 1-2-1 Meetings

London · On-trade drinks show · B2B

Delivered structured, measurable business meetings inside a show known for its vibrant, sociable atmosphere.

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Working on Something Similar?

Whether you're launching a meetings programme, tackling navigation, or thinking through your next digital initiative — Ade would welcome the conversation.

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