What are you trying to achieve?

Most conversations start with a problem, not a project type. The work below is grouped by the kind of outcome event teams have come to us for. Click through to the case study closest to your situation.

Objective 01

Launch or scale a digital product that drives revenue

Clarion Events Deployed an AI matchmaking and concierge assistant across seven iterations, recognised with a leading industry innovation award. TSNN Best Innovation (B2C) 2025
Incosmetics Global Scaled a niche feature-zone product show-wide into an NFC lead capture system and created a new exhibitor revenue stream. 4× increase in paying exhibitors
Objective 02

Unify fragmented systems and get your data working

Global Banking Markets Rebuilt the technology stack around HubSpot, replacing a fragmented set of spreadsheets, legacy CRM and disconnected tools with a unified, automated data platform. Single source of truth across every global event
Connect (SABCO Group) Designed a HubSpot-based commercial platform for a UAE event business: structured deal configuration, clean data architecture and a sales process built to scale. A commercial engine built for scale
Objective 03

Understand your audience through evidence, not assumption

RX Global Led a global research programme across ten countries that produced an award-winning framework for understanding attendee needs. 88% awareness amongst senior event managers
Objective 04

Help visitors navigate a complex event

Equiphotel Paris Turned persistent negative navigation feedback into a validated, multi-year improvement programme with evidence for ongoing investment. 100% growth in app adoption
Objective 05

Run structured business meetings inside a live event

Imbibe Live London Delivered a credible 1-2-1 meetings programme inside a show known for its convivial, socially-dominated atmosphere. Serious meetings. Party atmosphere.

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TSNN Best Innovation (B2C) 2025

Clarion Events — AI Assistant product development

7 iterations · Europe and US · B2B and B2C

An AI matchmaking and concierge assistant was developed across seven iterations, deployed at live events in Europe and the US, and recognised with a leading industry innovation award.

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Single source of truth across every global event

Global Banking Markets — HubSpot as the central data platform

Global · Financial conferences and festivals · Multi-country

We rebuilt the technology stack around HubSpot, replacing a fragmented set of spreadsheets, legacy CRM and disconnected tools with a unified, automated data platform.

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A commercial engine built for scale

Connect (SABCO Group) — Event sales operations

UAE · Conferences · B2B sponsorship

We designed and delivered a HubSpot-based commercial platform that turned fragmented tools and manual pricing into a structured, scalable sales operation.

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4× increase in paying exhibitors

Incosmetics Global — Lead Capture Strategy

Paris / Barcelona · Cosmetics ingredients · Trade show

A niche feature-zone product was scaled show-wide into an NFC lead capture system and turned into a new exhibitor revenue stream.

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88% awareness amongst senior event managers

RX Global — Attendee Behavioural Archetypes

Global · 68 events · 10 countries

A global research programme produced an award-winning framework for understanding attendee needs, now adopted across every business unit worldwide.

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100% growth in app adoption

Equiphotel Paris — Visitor Navigation

Paris · Trade show · 6 halls

Turned persistent negative visitor feedback on navigation into a validated, multi-year improvement programme.

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Serious meetings. Party atmosphere.

Imbibe Live London — 1-2-1 Meetings

London · On-trade drinks show · B2B

Delivered structured, measurable business meetings inside a show known for its vibrant, sociable atmosphere.

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Working on Something Similar?

Whether you're launching a meetings programme, tackling navigation, or thinking through your next digital initiative, Ade would welcome the conversation.

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