Ideas and thinking
Insights
Practical thinking on event technology, digital strategy and audience engagement, drawn from projects, research and conversations across the industry.
Featured
ArticleCollingwood Group
Developing a 1-2-1 Meetings Strategy: Key Insights for Success
The factors that actually determine whether a meetings programme delivers value, from matchmaking logic to onsite facilitation. A practical guide for event teams thinking seriously about how to structure their programme.
Read the article"The difference between a meetings programme that works and one that doesn't is almost never the technology."Ade Allenby — Allenby Advisory
Articles
Article
Event Navigation and Wayfinding: Myth Busting
A challenge to what event teams assume about how visitors navigate, and what the evidence actually says.
Trade Show News Network
Article
Using Data to Improve Your Event
Where to start if you want to move from gut feel to data-informed decisions. Practical, not theoretical.
allenby-advisory.com
Article
Astrology, My Mother-in-Law and the Future of Events
How COVID permanently shifted attendee expectations for face-to-face events.
Speaking, Podcasts and Panels
- Podcast Listen
Scaling with event tech — Event Industry News
How technology can help events scale. What works, what doesn't, and where organisers typically go wrong.
- Panel Read
Community marketing panel — Exhibition News
Hosting a panel at EN Marketing Conference 2024 on social selling and community building.
- Webinar Watch
Small details matter — Ctrl + Alt + Event
Fine-tuning your events: tech integration and behavioural insights for event success.
Want to Talk Through Something You've Read?
Most good conversations start with a question. If something here has sparked a thought about your own event, we'd be happy to explore it together.