Ideas and thinking
Insights
Practical thinking on event technology, digital strategy and audience engagement — drawn from projects, research and conversations across the industry.
Featured
ArticleCollingwood Group
Developing a 1-2-1 Meetings Strategy: Key Insights for Success
The factors that actually determine whether a meetings programme delivers value — from matchmaking logic to onsite facilitation. A practical guide for event teams thinking seriously about how to structure their programme.
Read the article"The difference between a meetings programme that works and one that doesn't is almost never the technology."Ade Allenby — Allenby Advisory
Articles
Article
Event Navigation and Wayfinding: Myth Busting
A challenge to what event teams assume about how visitors navigate — and what the evidence actually says.
Trade Show News Network
Article
Using Data to Improve Your Event
Where to start if you want to move from gut feel to data-informed decisions. Practical, not theoretical.
allenby-advisory.com
Article
Astrology, My Mother-in-Law and the Future of Events
How COVID permanently shifted attendee expectations for face-to-face events.
Speaking, Podcasts and Panels
- Podcast Listen
Scaling with event tech — Event Industry News
How technology can help events scale. What works, what doesn't, and where organisers typically go wrong.
- Panel Read
Community marketing panel — Exhibition News
Hosting a panel at EN Marketing Conference 2024 on social selling and community building.
- Webinar Watch
Small details matter — Ctrl + Alt + Event
Fine-tuning your events: tech integration and behavioural insights for event success.
Want to Talk Through Something You've Read?
Most good conversations start with a question. If something here has sparked a thought about your own event, we'd be happy to explore it together.