What we do
Services
Allenby Advisory works with event organising teams in three ways. Choose the level of support that fits where you are right now.
01
Advisory
On demandStrategic Input, When You Need It
You have internal resource but need specialist knowledge to make the right decisions. We provide senior expertise on demand — reviewing your technology landscape, interrogating supplier proposals, and pressure-testing your digital roadmap.
This is right for you if:
- You're evaluating new technology and want an independent view
- You need a sounding board for a digital strategy decision
- You want someone who's been in the room with these vendors before
02
Project delivery
End to endFrom Brief to Results
You have a clear outcome to achieve — a new platform to implement, a feature to build, a programme to launch — but not the specialist capacity to deliver it well. We scope the project, manage the vendor relationship, and see it through to a successful outcome at your event.
This is right for you if:
- You're replacing an existing technology platform
- You're launching a new audience-facing feature — meetings, navigation, awards, sessions
- You need a project lead with deep event tech experience to drive delivery
03
Capability building
4–12 weeksGetting More from What You Already Have
Sometimes the platform isn't the problem — the problem is adoption, engagement and results. We work with your team to build the strategy and onboarding journey that turns existing tech investment into real outcomes for your audience.
This is right for you if:
- You've invested in a platform that isn't delivering expected engagement
- Your team needs to build confidence around a tool
- You want to move from "we have the tech" to "our audience uses the tech"
What we cover
Areas We Work Across
Event app strategy
Sourcing, scoping and implementation
Meetings programmes
1-2-1 matchmaking and scheduling
Navigation and wayfinding
Digital and physical onsite experience
Speaker and content tech
Programme platform selection
Data and audience insight
Measurement frameworks and reporting
Adoption campaigns
Communication and onboarding strategy
Digital roadmapping
Customer journey to tech requirements
Vendor management
Sourcing, evaluation and contracting
Not Sure Which Applies to You?
Most conversations start with a problem, not a service category. Book a free 30-minute call and we'll work it out together.